The White Tee
Singapore Real Estate
We Tell It Like It is
At The White Tee, honesty isn’t a slogan, it’s our foundation. We tell it like it is, giving you the clear, unfiltered truth about Singapore’s real estate market. Whether you’re buying, selling, or investing, you’ll always get straightforward advice backed by data, not hype. Every recommendation is built on integrity, so you can make confident decisions knowing we’re on your side.
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The Original Charlesgoy.com Blog
Born from client questions and an insatiable drive to uncover the science behind real estate. Every article stems from real buyer dilemmas—helping you understand developer tactics, market dynamics, and investment strategies that protect your interests. Whether you’re planning your first move or your next upgrade, this is where the journey gets clearer.
From curiosity to clarity. From questions to actionable insights. Because informed buyers make better decisions.
Latest Article
Latest Project
Skye at Holland
Where Tranquility Meets Prime District Living Rising in District 10, Skye at Holland blends modern architecture with lush greenery, offering residents a rare balance of city convenience and serene living. From $2,8xx psf, this 99-year leasehold development presents 941 thoughtfully designed units for families and investors alike.Act
The White Tee: New Launch Edition
A stripped-down, disciplined way to approach new launches — without the flash or fluff. We cut through the noise to focus on what actually matters: real PSF logic, clear entry points, and resale trajectories that hold over time. This isn’t about following the crowd. It’s about entering the market with precision and clarity. That’s the White Tee way.
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Project 2%
Project 2% is a mindset framework developed by The White Tee’s founder — shaped by years of reflection, discipline, and systems thinking. It explores how small, consistent decisions compound into long-term clarity — in real estate, and in life. From personal routines to professional strategy, this is where structure meets intention.
Latest Chapter
Chapter 4: Hard Truths & Eating Sh*t
You wouldn’t believe how it all started.
It wasn’t some grand career pivot where I was headhunted into a team. It wasn’t born out of a perfectly timed opportunity. It wasn’t even my idea.
It started with swimming lessons.
At the time, we had just sold our home and were renting at The Clement Canopy while waiting for our next place to be ready…. Read more
The White Tee | Singapore Real Estate | Told As It Is